More from this Author
Found 66 books by David A. Aaker

Developing Business Strategies
by David A. Aaker

Marketing Research
by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Managing Brand Equity
by David A. Aaker

Brand Portfolio Strategy
by David A. Aaker

Building Strong Brands
by David A. Aaker

Strategic Market Management
by David A. Aaker, Christine Moorman

Strategic Market Management
by David A. Aaker

Brand Portfolio Strategy
by David A. Aaker

Marketing Research
by David A. Aaker, George S. Day, V. Kumar, Robert Leone

Strategic Market Management
by David A. Aaker, Christine Moorman

Marketing Research
by David A. Aaker, George S. Day, V. Kumar, Robert P. Leone

The Bereavement Ministry Program
by Jan C. Nelson, David A. Aaker

Spanning Silos
by David A. Aaker

Brand Leadership
by David A. Aaker, Erich Joachimsthaler

Brand Relevance
by David A. Aaker

Strategic Market Management
by David A. Aaker

Brand Leadership
by David A. Aaker, Erich Joachimsthaler

Marketing Research
by David A. Aaker, George S. Day, V. Kumar, Robert Leone

Strategic Market Management
by David A. Aaker

Strategic Market Management
by David A. Aaker

Essentials of Marketing Research
by V. Kumar, David A. Aaker, George S. Day

Advertising Management
by Rajeev Batra, John G. Myers, David A. Aaker

Marketing Research
by David A. Aaker, George S. Day, V. Kumar

Strategic Market Management
by David A. Aaker, Damien McLoughlin

Strategic Market Management
by David A. Aaker

Marketing Research
by David A. Aaker, V. Kumar, George S. Day

Strategic Market Management
by David A. Aaker

Strategic Market Management
by David A. Aaker

Advertising Management
by David A. Aaker, John G. Myers

Strategic Marketing Management
by David A. Aaker

Advertising Management
by David A. Aaker, John G. Myers

Advertising Management
by David A. Aaker

Essentials of Marketing Research, 2nd Edition with SPSS 17. 0
by V. Kumar, David A. Aaker, George S. Day

Marketing Research 9th Edition with SPSS Software CD-ROM 14. 0 Set
by David A. Aaker

Developing Business Strategies
by David A. Aaker

Advertising Management
by David A. Aaker, Rajeev Batra, John G. Myers

Essentials of Marketing Research
by V. Kumar, David A. Aaker, George S. Day

Developing Business Strategies
by David A. Aaker

Marketing Research with SPSS 13. 0
by David A. Aaker

Consumerism
by David A. Aaker, George S. Day

Marketing Research with SPSS Software
by David A. Aaker

Developing Business Strategies
by David A. Aaker

Marketing Research
by David A. Aaker, George S. Day

Consumerism
by David A. Aaker, George Sutherland Day

Strategic Marketing Management
by David A. Aaker

Consumerism
by David A. Aaker, George Sutherland Day

Marketing Research
by David A. Aaker, V. Kumar, George S. Day

Marketing Research
by David A. Aaker, George S. Day

Consumerism
by David A. Aaker

Personal Brands
by Roberto Álvarez Del Blanco, David A. Aaker, Kenneth A. Loparo

Brand Leadership
by David A. Aaker, Erich Joachimsthaler

Strategic Market Management
by David A. Aaker

Consumerism
by David A. Aaker, George Sutherland Day

Developing Business Strategies
by David A. Aaker

Developing Business Strategies
by David A. Aaker

Advertising Management
by David A. Aaker, John G. Myers

Consumerism
by David A. Aaker, George Sutherland Day

Strategic Marketing Management
by David A. Aaker

Strategic Marketing Management
by David A. Aaker

Strategic Marketing Management
by David A. Aaker

Strategisches Markt-Management
by David A. Aaker

Brand Leadership
by David A. Aaker, Erich Joachimsthaler

Strategic Marketing Management and Marketing Plan Set
by David A. Aaker

Marketing Research
by David A. Aaker, V. Kumar, George S. Day

Marketing Research
by David A. Aaker, V. Kumar, George S. Day

Marketing Research
by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day